Advice for Writing, Editing, Reading, and Life.

New posts on Mondays (for non-fiction) or Fridays (for fiction)

Building a Brand: The Difficult Simplicity of Defining Your Audience
Non-fiction, Guest Author, Marketing and Publicity Aaron Armstrong Non-fiction, Guest Author, Marketing and Publicity Aaron Armstrong

Building a Brand: The Difficult Simplicity of Defining Your Audience

Your audience is not how many people are reading your content. Your audience, at its most basic level, is who your content is for. Knowing this shapes what and how you write—what information has to be communicated, what can be assumed, and what can be otherwise ignored.

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Building a Brand: What is “Voice”?
Non-fiction, Marketing and Publicity Sam "One-Wheel" O'Neil Non-fiction, Marketing and Publicity Sam "One-Wheel" O'Neil

Building a Brand: What is “Voice”?

Imagine the voice of your best friend. Imagine the voice of your mother. You wouldn’t have to see their faces to distinguish them; as long as you can hear them speaking, you’ll know who they are because you are so familiar with what they sound like. In some ways, voice in writing is similar to this; obviously, it’s not an actual, audible voice, but it does identify you as a writer.

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