Advice for Writing, Editing, Reading, and Life.
New posts on Mondays (for non-fiction) or Fridays (for fiction)
Building a Brand: The Difficult Simplicity of Defining Your Audience
Your audience is not how many people are reading your content. Your audience, at its most basic level, is who your content is for. Knowing this shapes what and how you write—what information has to be communicated, what can be assumed, and what can be otherwise ignored.
Building a Brand: What is “Voice”?
Imagine the voice of your best friend. Imagine the voice of your mother. You wouldn’t have to see their faces to distinguish them; as long as you can hear them speaking, you’ll know who they are because you are so familiar with what they sound like. In some ways, voice in writing is similar to this; obviously, it’s not an actual, audible voice, but it does identify you as a writer.
Building a Brand: What is a “Brand”?
Perhaps it is unsurprising that, in modern usage, many people associate “brand” with “logo.” A simple, elegant, effective logo is certainly a part of effective branding, but the word brand goes much further than just a logo. Your brand is possibly the most important part of your organization.