Advice for Writing, Editing, Reading, and Life.

New posts on Mondays (for non-fiction) or Fridays (for fiction)

Building a Brand: The Difficult Simplicity of Defining Your Audience

Building a Brand: The Difficult Simplicity of Defining Your Audience

Your audience is not how many people are reading your content. Your audience, at its most basic level, is who your content is for. Knowing this shapes what and how you write—what information has to be communicated, what can be assumed, and what can be otherwise ignored.

Read More